Rancourt & Co. Shoecrafters – Web Site


Rancourt & Company is a maker of fine, handcrafted, leather, American-made footwear, based in Lewiston, Maine. In 2012, I helped them move to the next level with a complete site redesign & rebranding. Their sales have doubled, their traffic is up, and I won an award for the site’s design. I was responsible for:

  • branding
  • design
  • typography
  • development
  • image treatment
  • testing

This project had many unique factors: the entire site is driven by Magento, an e-commerce package built on a giant mess of thousands of files, with which I had no previous experience; a WordPress blog which had to be merged with the site; and an Instagram photo feed embedded on the home page.